“If you build it they will come” has been a theme in many stories, some fiction and some business case studies. In Africa, it is more complicated than that. Renault has been looking at Africa and its car markets.
When you say blockchain, you think cryptocurrency. When you think cryptocurrency, you either run a mile or sell the family farm so you can invest. Many financial gurus have grave doubts about cryptocurrencies, but this story is not about them. It is about the blockchain technology that underpins them and how this is a crucial step in the new mobility Renault envisages.
Renault is looking for unicorns in Africa. Not the sparkly horses with the pointy heads, the other ones. It’s looking for new businesses that combine innovation with technology to change the lives of a region, a country, even a continent.
The coronavirus has wreaked havoc across the world affecting nearly every sector as the lockdown continues with no end in sight. While it’s hard to find good news during these challenging times, the way individuals and companies have responded is uplifting and that includes Renault using 3D printers to make medical supplies.
Africa’s time to shine is rapidly moving to realisation. I hear the thud of Afro sceptics falling off their chairs, but think about it. Groupe Renault did think about it and it is investing heavily in the continent, specifically in smart cities. Why would they do this?
We do not often communicate as a group to our various brand customers, however, we believe this situation requires the most efficient communication method.